Ulysse Nardin2024

Freak X Enamel Seddiqi

Production

Our Approach

Artisan meets collector. We celebrated the Seddiqi edition with content worthy of the craftsmanship.

Goal

Our mission was to craft a visual narrative worthy of the Freak X Enamel Seddiqi—an extraordinary timepiece born from the collaboration between Swiss luxury watchmaker Ulysse Nardin and Dubai's prestigious Seddiqi. This ultra-limited edition watch demanded a campaign that would not only showcase its technical mastery but also capture the fusion of traditional Swiss watchmaking with Middle Eastern luxury sensibilities. The challenge was to position this rare timepiece at the intersection of innovation and artistry, creating content that would resonate with both horology enthusiasts and luxury consumers. We aimed to develop assets that would work seamlessly across boutique displays and social platforms while maintaining the highest standards of luxury marketing. Our vision centered on creating a narrative that would position this special edition as a bridge between European watchmaking tradition and contemporary Middle Eastern luxury culture.